Client:
Australian Communications
Media Authority (ACMA)
Media Authority (ACMA)
Skillset:
+ Logo/Brand Identity
+ Poster & Social Media promo concepts
BetStop is a national self-exclusion register that allows users to exclude themselves from all Australian licensed online and phone wagering services in a single step.
We were given the assignment to create a visual brand identity that resonated with individuals seeking support and empowerment in managing their gambling habits using soft, inviting colors and gentle shapes to evoke a sense of understanding and support.
A series of posters, digital and social media concepts were produced for the brand identity. These were all crafted with close attention honing back to BetStop being a supportive and reassuring service for individuals who wish to opt out of gambling products.