Client:
Passion project
Skillset:
+ Logo/brand identity
+ Illustration
+ Packaging design
Mr. Cà Phê is a passion project for a traditional Vietnamese cold brew coffee brand. I’ve always wanted to pay respect to my dad’s love for Vietnamese coffee and cycling and ultimately ended up creating a character based on him with a more modern and quirky twist.
Engaging in passion projects is an excellent chance to delve into various logo styles.
The aim was to enjoy the process and creatively devise a brand symbol with a personal touch. My goal was to forge a memorable and easily identifiable identity for Mr. Cà Phê.
The aim was to enjoy the process and creatively devise a brand symbol with a personal touch. My goal was to forge a memorable and easily identifiable identity for Mr. Cà Phê.
Initially, I began with sketches of coffee beans, but then shifted towards creating a character wearing an iconic straw hat, as this evoked more of a nostalgic feel reminiscent of a Mr. Cà Phê persona. Subsequently, I expanded the design to include a bicycle and a coffee cart, seamlessly incorporating additional elements and color palettes that harmoniously represented the three flavours.
